Journal of Historical Research in Marketing 6 (2014), 4

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Titel der Ausgabe 
Journal of Historical Research in Marketing 6 (2014), 4
Zeitschriftentitel 
Journal of Historical Research in Marketing
Weiterer Titel 
Erschienen
London / Bingley 2014: Emerald Publishing
Erscheint 
Vierteljährlich
Url
http://www.emeraldinsight.com/toc/jhrm/6/4
Anzahl Seiten
ca. 130 S.
ISSN
1755-750X
 
Weitere Hefte
 

Kontakt

Institution
Journal of Historical Research in Marketing
Land
United Kingdom
c/o
Prof. Brian Jones Quinnipiac University, School of Business 275 Mount Carmel Avenue Hamden, CT, USA *Vertrieb*: <subscriptions@emeraldinsight.com>; Tel. 0044 1274 777 700.
Von
Schwarzkopf, Stefan

Inhaltsverzeichnis

Trade Fairs and Propaganda: 50 Years of the Automobile at the 1935 and 1936 Berlin Auto Shows
Julia Große-Börger

Electric Lamp Renewal Systems: a Strategy to Dominate Lighting
Charles D Wrege , Peter J Gordon , Regina A Greenwood

Misdirected Effort: Thorstein Veblen's Critique of Advertising
Sidney Plotkin

The Quest for a General Theory of the Marketing System
Eric Shaw

The American Marketing Association: A Handrail for Marketers and Marketing History
Franck Cochoy

Reflections on My American Marketing Association Presidency (1973–1974)
William Lazer

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